The correct way to apply your skincare

You’ve just forked out for some seriously amazing & potent skincare products; you should want to make sure you get the most out of your spend. Most of us just wing it, based on information gathered in our younger years from Dolly or Cosmopolitan magazines. Even less of us will read the product instructions.

Fortunately, correct application is pretty easy and quite fast; but a lot of it simply come down to correct technique and timing. The motto, “less is more” also applies.



Most cleansers are designed to be used with a wet face. Squirt on the required amount to damp hands, than massage it into your face in circular motions for about 30 seconds. If you’re wearing makeup, it’s best to massage in for a little longer to make sure you get it all off. Once done, rinse with lukewarm water (anything too hot will shock the skin and could burst capillaries). Do this morning and night; but you don’t need to use the same cleanser each time.

Tip: A good cleanser will remove makeup effectively.


Generally, an exfoliating product will require starting with a damp/wet face. So unless directed otherwise, place a five-cent piece amount of exfoliator onto damp skin and work it into the face using circular motions.

The trick is not to be too heavy handed. Instead, allow your fingers to glide gently over the face and let the particles in the product do the exfoliating. If you scrub too hard you risk damaging your face’s delicate skin which can stress it out too much. Be gentle!

Try to exfoliate for around five to 10 minutes for best results. Wash thoroughly with warm water and pat dry.

Exfoliating should be done weekly, as a minimum. Some brands can be used twice a week – but check first.

Eye Cream

Use a rice-grain sized amount of product (use the ring finger, as it tends to have a more delicate touch).

Dot the eye cream around the eye’s orbital bone, both top and bottom. Don’t take it right to the eye/lash line as you might get it in your eyes. Also, your wrinkles aren’t that close to the eyeballs so it’s pointless taking it further! Press gently into the skin until fully absorbed, and try not to pull the skin.


As serum is normally made up of a cocktail of potent ingredients so you don’t need much. Apply two to three drops in the hand and patting and pushing it into cleansed skin before applying moisturiser.

You don’t need to massage it in to the skin, just kind of pat it in. You want your face getting it’s full benefits, not the palms of your hands!

Serums can be used both morning and night.


A pea-sized amount of moisturiser is enough to properly hydrate the face. If you apply too much you a) won’t absorb it all (what a waste), or b) it’ll clog your skin. Dab the product evenly across the face and blend in by patting gently.

Remember to take the application all the way down the neck and décolletage, as these areas specifically are prone to the onset of early ageing and are often neglected.



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