Tried & Tested: W3LL PEOPLE Expressionist Mascara

Years ago I was majorly hung up on a Maybelline lash defining mascara. During my love affair, it was discontinued and I would have to track it down on eBay until it finally ran out. The key element of this product was it’s crafty little plastic brush. You see, it wasn’t a big, full barrel brush like all the others. It was a tiny little comb with firm bristles. What made this brush so good was that it got right up into all those little tiny lashes, coating each individual one is colour while separating and defining.For the first time I got full looking lashes that looked plentiful and voluminous, without ever looking chunky.

Why this trip down memory lane? Well, the W3LL PEOPLE Expressionist Bio Extreme Mascara is the first mascara I’ve used since then that’s gotten me excited about the brush again.

You may remember an earlier post about me lamenting how a really awesome mascara was let down by a run-of-the-mill brush? Brushes, I believe, are the secret in creating a really awesome mascara. You can have a brilliant formula, but if the tools are crap the end product will look crap.


W3LL PEOPLE is a beautiful hand-crafted makeup range that’s brimming with natural and organic ingredients that provide powerful, nutritive and regenerative benefits. The brand’s mindful approach to beauty is powered by 3 core principles: Advanced Performance, Premium Natural & Organic Ingredients, and Social Responsibility.


W3LL PEOPLE Expressionist Bio Extreme Mascara in Black is the brand’s original mascara. It creates big, bold fluffy lashes instantly with its boundary breaking, super natural formula!

Hyper pure mineral pigments create the blackest of black for highly defined luxurious lashes. Think big, bold fluffy lashes instantly. I haven’t had any issues with flaking or smudging – super important when you wear contact lenses like me.

Their high tech brush design, with injection molded rubber and a unique cascade shape, precisely separates the thinnest, shortest, hard-to-reach lashes by expertly scooping up and lengthening each one—while delivering just the right amount of product. This wonder wand works for both tight lining AND building. Oh, I get seriously excited by this brush!

The resulting effect of this mascara is more natural-full rather than false-lash intense. So it’s great for daily wear, but lacking a little for the more dramatic lash look.

Their formula is actually great too — it’s not all about the brush in this case. It doesn’t flake or smudge and seems to stay put all day. If you are transitioning your makeup from day to night and you’re a lazy person (like me), you’ll be pleased to know that the formula is soft enough to just add more mascara on top, even though it’s long dry. I know all you purists are judging me right now, but hey 😛

No harsh artificial chemicals or petroleum deriviatives that can irritate the sensitive eye area. 100% cruelty-free, petroleum-free, paraben free, glutten-free, coal tar-free, aluminum-free, fiber-free, and clump-free! My lashes are left soft and full, thanks to it’s soft wax formula.

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