Beauty Review: 100% Pure Maracuja Oil Mascara


So Nourished Life was all sold out of my favourite 100% Pure Black Tea Mascara, so rather than cry about it (I had no mascara to waste on tears) I bought 100% Pure’s newest mascara, Maracuja Oil Mascara, and hoped for the best.

Like most 100% Pure products, I was not disappointed!

100% Pure Maracuja Black Tea Mascara

100% pure maracuja oil mascara

What I love about all 100% Pure products is that they combine really gorgeous ingredients that nourish your body/skin/hair at the same time as being highly effective.

Check this out:

  • Natural colours from black tea + powdered coffee beans and cacao!
  • Nourishing oil from Maracuja (passionfruit seed) oil and cocoa butter
  • Preserved with rosemary, oregano and thyme leaf extracts – no parabens, phenoxyethanol, mercury
  • Rich in antioxidants and vitamins from green tea and seaweed + pro-vitamin B5 and Vitamin E

What it’s designed to do: Holds curls, lengthens and separates while creating luscious volume.

The formula

This gentle vegan formula is suitable for most including those have sensitive eyes or wear contact lens and is free of harmful toxins, chemicals or any other harsh ingredients.

It is non gluggy- easily covering, separating and lengthening your lashes and holds a curl!

Like the original Black Tea Mascara, it also comes in 3 gorgeous colours: Blackest Black, Dark Chocolate and Blackberry. The names also indicate the source of the colour:

  • Black Tea gets its black color from black tea. Its fragrance is fruity (from its other ingredients).
  • Dark Chocolate gets its brown color from dark chocolate, which also gives it a delicious chocolate scent.
  • Blackberry gets its color from blackberries and has a berry fragrance

My Verdict

Aside from the pink tinged packaging you would be forgiven for thinking this was the same mascara. Same lush smell and quality product in a slime line, silver wand. The main difference is the brush.

100% Pure Maracuja Mascara review

It’s a fatter, fluffier wand which is both good and bad – depending on how savvy you are with a thick brush.

Bad for me, because occasionally I get it on my eyelids (does anyone else have this problem??). But good because you end up with thicker, longer lashes. It probably lengthens and defines more than the Black Tea Mascara, whereas the Black Tea Mascara dominates in the thickness department.

I’m hard pressed to choose a favourite (you all know how much I love the Black Tea Mascara!), but for me I need a little more brush control so it’s safer for me to stay with the original.

That being said, when you’re tossing up with two mascaras from the same manufacturer as your favourite, you know they’re onto a really good thing.

The fine print:

Ingredients (Check them out for yourself)

Camellia Sinensis (Green Tea) Leaf Extract, Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Oryza Sativa (Rice) Bran Wax, Coconut Stearic Acid, Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus (Seaweed) Powder Extract, Theobroma Cacao (Cocoa) Seed Butter, Passiflora Alata (Maracuja) Seed Oil, Extracts of Aloe Barbadensis (Organic Aloe Juice) Leaf*, Oryza Sativa (Rice) Germ Powder, Theobroma Cacao (Cocoa) Powder, Coffea Arabica (Coffee Beans) Seed, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thyme) Flower/Leaf, Rosmarinus Officinalis (Rosemary) Leaf, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem, Hydrastis Canadensis (Goldenseal), Passiflora Alata (Maracuja) Seed, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract, Vegetable Glycerin, May Contain Iron Oxides * Certified Organic

Buy now from: 

Nourished Life (Aus) for $27.95

White Rabbit Beauty (USA) for $22.50

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