Review: Luscious lashes with 100% Pure Black Tea Mascara

Good mascaras are hard to find, even if you’re still using the standard, department store types. After being blessed with blonde lashes (I’m trying to stay positive), mascara was one of the first makeup products I introduced into my life. Even after making the switch to green beauty products, I was so scared to give up my standard mascaras because I really didn’t think I could find a natural equivalent that would work. I was skeptical at first to try 100 Percent Pure Black Tea Mascara but I was, surprisingly, not disappointed!

100% Pure has put a tonne of R&D into delivering what I consider to be the Rolls Royce of natural mascaras. It really is the bomb! From the moment you pull that wand out, you know you’re hooked. Partially because it smells divine, but mostly because once you get the product on you’re stoked with how that tiny wand is small enough to coat every last lash and the brush is perfectly designed to separate and lengthen each individual lash.

100% Pure Black Tea Mascara

100 percent pure black tea mascara


100% Pure Black Tea Mascara lengthens, separates, thickens and glosses lashes with fruit pigments and Black tea pigments.

As the first and only mascara coloured from antioxidant rich fruit and tea pigments, it contains supercharged fruit extracts including Blackberry, Blackcurrant and Raspberry as well as lash conditioning ProVitamin B5, Beeswax and Vitamin E.

Conditioning formula

It contains ingredients like ProVitamin B5, Vitamin E, Oat and Wheat protein to condition your lashes for healthier lashes. Healthier lashes mean better looking, longer lashes down the track.

Adds length to your lashes

I don’t have the best lashes, but this mascara gives me the illusion of having the lashes I wish I had. The brush separates and combs, so your lashes get the illusion of length.100 percent pure black tea mascara review

The wand is easy to use and a great shape

The wand has an hourglass shape to it which makes it easy to get the inside corners of my eyes. It’s definitely does what it says and is great at lengthening.

Eye-safe, natural ingredients

The gentle vegetarian formula is suitable for everyone including those who wear contacts or have sensitive eyes, it does not include any synthetic chemicals, chemical preservatives, artificial colours or fragrances or any other harsh toxins. Gentle, all natural, good for you formula is suitable for everyone, even if you wear contacts or have sensitive eyes.

See below for the full list of ingredients.

Long lasting results

Put it on in the morning and it will still look perfect in the evening. That’s what you want in a mascara!

A problem with many standard mascara’s is they flake. But this seems to be a thing of the past now I’ve gone to natural products. I’m a contact lense wearer and for years when I wouldn’t go past Maybelliene for mascaras, but I would often find the mascara flaked off during wear and more often than not, would end up stuck in my eye/lens irratating the hell out of it. Natural mascaras don’t seem to have this problem. I suspect it’s due to the oils or beeswax in the product that prevent them from going dry.

100% Pure does claim it’s water and smudge resistant. I haven’t put it to the test, but I’ve read quite a few reviews from other users who didn’t think it was. Bottom line, if you want to swim in mascara, find a waterproof specific mascara. This one’s best left for dry land.

Cruelty Free

Since learning about what goes on with animal testing, this is now a non negotiable for me. All products I endorse must be cruelty free. 100% Pure is always cruelty free and vegan.

Range of colours to choose from100 percent pure black tea mascara review

The mascara is available in three colours:

Note: I’ve only tried black.

My review

I don’t normally like to play favourites with my mascaras, but I’m making an exception for 100% Pure Black Tea Mascara. I’m such a lash-whore I will go from wand to wand until I get the fix I want. And what I want is big, fat lashes that last all day. I love the fake lash look, but I’m not keen to spend all morning applying them. I want a mascara that gives me big bouncy lashes without looking clumpy or flaky. I love this mascara as it delivers on all fronts! It’s now my makeup staple. 100% Pure Black Tea Mascara

If you’re a little more conservative than me in your mascara application, 100% Pure Black Tea Mascara will also work for you. Don’t want over-the-top lashes? Don’t apply as many coats. The product is easily buildable to change the look. Because it’s waxy it wont clump or dry messy with the more you apply.

Where to buy 100% Pure Black Tea Mascara

Plenty of online retailers carry the 100% Pure range – it’s a US company and fairly readily available worldwide.

If you’re in the US, you can buy it from Birchbox, or from Australian retailers like Nourished Life.

It will set you back around $26.95 in Australia, and believe me, it’s worth every cent.

Want to know what’s in it?

Here’s the ingredients list (for further peace of mind): Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)

Please note: I paid to try this product and don’t receive commissions or payment for my reviews. All opinions expressed are my own. If you would like to pay me, please feel free to do so :-) Contact me and I’ll send you my bank details x

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