Separating Fact from Fiction with Organic Makeup Myths

IMG_0933.JPGI get asked a million questions when I tell other women I only use all natural make-up products. Generally it’s met with confusion, or “is that a thing?”. For the women who know me and know how much I love makeup, the confusion only grows. I think when natural, organic makeup first came onto the market it was pretty crappy (somewhat like early fake tans and their orange hues), but as demand has grown so has the R&D that goes into these products.

Now there is no excuse for poor performing natural products and you can expect much the same high quality standard from them as you can expect from any department store brand.

These are some of the most common questions and my responses.

Myth: Natural makeup only comes in bland, earthy colours.

Fact: Is nature bland? If nature can create it, it can be captured. Want brilliant blues? Have you seen blueberries, they’re a gorgeous shade of navy blue. Red? Take a look at your beetroot juice. And yellow, turmeric will do just the thing. These are just some of the many, many possibilities natural makeup manufacturers have before them.

Here’s a few examples:

Lavera Eyeliners

Lavera Eyeliners

Not content with just black and brown eyeliners? Check out the Lavera eyeliner range. They apply so silky and smooth (no eyelid tugging needed) and last all day. Did I mention you could get them in 5 different colours too?




Zuii Lipsticks

Zuii Lipsticks

Zuii Organic make a fantastic range of lipsticks, to suit even the fussiest of tastes. Surely with 18 different shades you could find one you like? Missed my review? Check it out here.



Scotch Naturals Nail Polishes

Scotch Naturals Nail Polishes




Scotch Naturals make entirely natural, safe nail polishes. They come in a tonne of fantastic colours and look stunning on. I couldn’t find the exact number of colours because they keep adding to the collection. I recommend checking them out for yourself.

Myth: Organic makeup doesn’t last the distance.

Fact: Sometimes this is true, like all brands though they’re all made differently. I’ve had plenty of crappy commercial makeup products in my time!IMG_0939.JPG

This will be a trial and error process (or check out my reviews to save you $$ and time). Brands I love and use regularly include Ere Perez and 100% Pure.

As I’ve written about previously with foundations, liquid foundations do need to be ‘set’ with a powder. But this is much the same as any commercial product. Setting with powder will lock your foundation coverage in. If you follow the product’s recommendations, you’ll find your products lasts for as long as you would want.

Lipsticks have been a big surprise for me, they actually last just as well as any commercial product I’ve used. See my post on Zuii Organic lipsticks if you want to see more.

Myth: Organic makeup doesn’t perform.

Fact: A lot of women get confused by natural products. They look at the ingredients and think, “Really? how can all these ingredients I normally eat, really make my skin sparkle?”. Something about a specially formulated blend of toxic chemicals that seems to put some peoples mind at ease… Hmmmm.

Natural products have a similar level of science go into making products. They just don’t manufacture the ingredients in a lab. Organic products are carefully constructed using high quality botanical ingredients (many which synthetic chemicals are based on), all specifically selected for their properties and benefits.Don’t be mislead by the apparently simple list of ingredients. You’ll be surprised at just how effective they are!

One of the best myth buster examples I can give is all natural mascaras. I used to love Maybelliene mascaras as they worked so well and gave me such big fat lashes (not to mention they are dirt cheap). But over the course of the day I would find little black specks flaking off. This in itself was pretty annoying, but as I wear contact lenses occasionally little specks would end up in my eyes or behind my contact (yuck!). So not only would I need to reapply at the end of the day, but I would have crappy mascara flakes on my face or who knows what in my eyes.

100% Pure mascara

100% Pure mascara

I switched to natural mascaras fairly recently. I will admit, I resisted this for quite some time and was pretty wary about giving up effective mascaras because I too thought the natural stuff wouldn’t cut it. But I am so glad I did make the switch! Because the formula’s tend to be oil based, they’re really nourishing and never dry. They do last all day (obviously some brands are better), but they never flake off, crust up or sting my eyes. Even when removing it! Also, there’s a tonne of variety in brush shapes and styles so you can still find one to suit you. Personally, I love a smaller wand but I’ve used and seen plenty of fat bushy ones in the market too.

I wouldn’t be here today, writing this post if I didn’t believe natural make-ups to be any good. I love my make-up and wouldn’t have made the switch if I felt I couldn’t get quality products. From my experience, natural make-ups really do hold their own against standard stuff. I’ve tried eyeliners, mascaras, eye shadows, foundations, blush, lipstick, nail polish… You name it, I’ve probably got it!

Myth: “Organic”, “Natural” products are always safe

Fact: I wish this was true! I wish it so much, life would be much easier! Unfortunately there’s no regulation over these terms so anyone can slap a “natural” product on anything. Also bear in mind, many natural products are also toxic. Spoonful of arsenic anyone?

Always read the labels before you purchase. And when in doubt, check out the EWG website or better yet, download their App “Skin Deep“, to guide you whenever you’re out shopping.

Organic doesn’t always mean what you want it to either. A product is allowed to call itself organic if it’s formulated using all natural ingredients, free from parabens, sodium lauryl sulfates, genetic modification and petroleum derivatives and contains between 70-95% of organic ingredients. It should then carry a “Made with organic ingredients” statement, according to Australian Certified Organic(ACO), one of the certifying bodies in Australia that grades organic cosmetics. If there is no endorsement logo, be wary about the validity of the claims.

If it’s certified organic, it is actually organic but not necessarily 100%. In order for a product to receive certified organic accreditation, it must meet strict guidelines from a national or international governing body. It’s important to note that, while very stringent rules apply, there is no one overriding accrediting body so all standards differ. According to ACO, for a product to be able to call itself certified organic, it must contain at least 95% organic content. Again the formula should be free from parabens, sodium lauryl sulfates, genetic modification and petroleum derivatives. If in doubt, always check for the logo from an accredited certifier. In the US and Australia, look for:

Organic Food Chain logo

Organic Food Chain logo (Aus)

NASAA logo (Aus)

NASAA logo (Aus)

USDA organic

US Certified Organic logo (US)







Australian Certified Organic logo

Australian Certified Organic logo


Have you had much success with natural makeup? What brands or products have you used and would recommend? Share your thoughts below and let’s smash these myths once and for all!

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